The branding of a television channel, its visual identity, must evolve over time or it must transform.
Tom has worked on multiple channel re-brands and evolutions over many free to air and cable tv channels.
Tom believes a channel’s brand identity is more than just a visual language. It must also be a functional tool kit.
A good channel brand will allow for many variations of theme, colour and mood while still retaining the channel’s original, key identity.
The package or tool kit must be designed to allow for the creation of variations and elaborations of the original channel design, while at the same time staying within the channel’s branding limitations.
Title sequences, image spots & promos can be large and complex or short & simple. Tom is passionate about the visual marketing & promotion of digital television & online content.
Good motion graphics, titles & broadcast design accurately communicates the look & feel of the promo, program or channel, and at the same time maximizes the creative opportunities within the technical & brand limitations of the job.
Taylor Film produces a wide range of motion design & broadcast graphics in both 2D & 3D using the Adobe Suite and Cinema 4D.